Television giant ABS-CBN Davao has confirmed its support for the exciting 2011 Kicksand Beach Football, the biggest beach sports event this year covering all three major islands of the country.
ABS CBN Davao marketing manager Razelle Rodriguez and F1 Event Solutions Executive Director Neil Bravo announced the agreement for media partnership a few days before the event’s Visayas leg kicks off in Boracay Island this weekend.
The Boracay leg serves as the Visayas stage of the beach football trilogy organized by the Beach Football Association of the Philippines and supported by the Philippine Sports Commission and the Philippine Football Federation.
Subic Bay Waterfront hosted the first leg last April 16-17, La Isla Bonita Resort Boracay will take its turn this weekend while the final leg for Mindanao will be staged on June 11-12 at the scenic Bluejaz Resort and Waterpark in Samal Island.
The tournament, supported by major backers NIVEA Sun ad SEAIR, is open to all football clubs and will be part of a selection process for the men’s and women’s national beach football team. Manila FC won the men’s title and Libertas FC took the women’s crown in Subic.
BFAP President Mike Athab said that teams from Aklan, Iloilo, Bacolod and Cebu will be vying for honors in the Visayas leg in Boracay.
Meantime, 106.1 FM Radio Boracay will be the official radio partner in Boracay. This was confirmed by station manager Nigel Gamalong of Radio Boracay, the leading FM radio station in the resort island. The other media partners for Kicksand are GMTV, 105.9 Mix FM, Mindanao Daily Mirror, Sunstar Davao and Aksyon Sports Radyo TV5.
F1 Event Solutions, Inc. is the official marketing group of the 2011 Kicksand series.PR
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